Coming Soon pages are well known and widely used concept in web pages design and marketing strategies. They have been around since the dawn of Internet but I doubt any of you has spent more than two seconds on them. We all know the ugly “Under construction” text accompanied by a picture of a traffic cone or something similar. A couple of years ago however, web designers saw the potential which lied behind this empty page. That’s how coming soon pages were born. A coming soon page is more often than not a one page website, whose sole purpose is to inform your audience about your upcoming or reworked project. But the way you put it to the public - well that is the key part. Creating buzz and expectation even before your website's official launch could sometimes be the difference between success and failure.
The use of a coming soon page has revealed a huge potential in marketing perspective, which has increased its value. According to Google trends the interest towards coming soon pages has increased and has kept its levels constantly high during the past one year. That is due to the fact that almost every project during this period has started with a coming soon page.
The use of a coming soon page has revealed a huge potential in marketing perspective, which has increased its value. According to Google trends the interest towards coming soon pages has increased and has kept its levels constantly high during the past one year. That is due to the fact that almost every project during this period has started with a coming soon page.
But what makes a coming soon page successful? Here is a brief list of what I think are some of the key factors for building the perfect coming soon page.
Simplicity - a coming soon page has a very short lifespan. After all, it is designed just to prepare the audience for the upcoming product or service. In this relation it should be as simple and minimalistic as possible.
Building curiosity teaser - think of the coming soon page as a movie trailer. Usually they reveal the most interesting part of a movie, thus making you want to watch the whole movie. Well that is what your coming soon page should do. Provide just the essential information of what is about to happen, but do not give out everything. The curiosity is what will make your users come back once your project starts.
Introducing your brand to the public - it is almost mandatory to use common brand attributes as logos, texts, fonts and colors, which you will be using in the official version of your product. In this way you will introduce your brand to the public and make it memorable and recognisable later when it is really needed.
Start collecting emails - this is the best moment to start building your email list even before you need it. Use the curiosity you are going to build with this page to make people want to be amongst the first to know when your project launches.
Use the power of social media - Social media is one of the most widely used channels for popularization these days. Put it in your favor. Give visitors the chance to share your awesome coming soon page and thus popularise your brand.
Once we have shared the common grounds on how the key aspects of a coming soon page I will show you couple of examples of coming soon pages below.
CSSPiffle
Simplicity - a coming soon page has a very short lifespan. After all, it is designed just to prepare the audience for the upcoming product or service. In this relation it should be as simple and minimalistic as possible.
Building curiosity teaser - think of the coming soon page as a movie trailer. Usually they reveal the most interesting part of a movie, thus making you want to watch the whole movie. Well that is what your coming soon page should do. Provide just the essential information of what is about to happen, but do not give out everything. The curiosity is what will make your users come back once your project starts.
Introducing your brand to the public - it is almost mandatory to use common brand attributes as logos, texts, fonts and colors, which you will be using in the official version of your product. In this way you will introduce your brand to the public and make it memorable and recognisable later when it is really needed.
Start collecting emails - this is the best moment to start building your email list even before you need it. Use the curiosity you are going to build with this page to make people want to be amongst the first to know when your project launches.
Use the power of social media - Social media is one of the most widely used channels for popularization these days. Put it in your favor. Give visitors the chance to share your awesome coming soon page and thus popularise your brand.
Once we have shared the common grounds on how the key aspects of a coming soon page I will show you couple of examples of coming soon pages below.
CSSPiffle
CSSPiffle is a web application for designing web UIs or mobile apps. It is kind of extended more simplified photoshop, which helps generating HTML and CSS. The visual elements used in the page are enough to show you the most important features of the product. This way they provide just enough information to keep you interested of what is coming.
ArteryInk
ArteryInk is a website currently live, which combines the passion of two artist for healthy living and beautiful art. Their under construction page not only gives enough information to get you interested but also has started building up content through its blog section. This is a clever approach, which helps search engines spiders start indexing your website even before it is launched.
Noa+Micah
Noa+Micah
Noa+Micah is a retailer web site for children clothing. This is a perfect example of utilizing your brand’s logo into building a memorable impression which transcends into the live website.
HealerTree
HealerTree
Apester
Apester helps you create engageable content that puts the power back in your reader's’ hand and maximize your websites’ goals! This is a service that revolutionize the digital storytelling utilizing the voice of your readers! The coming soon page of this project is simple enough, but at the same time very attractive and intriguing. The site is already live, so you can visit it and get to know more.
Throwing in a Coming soon page is probably the best thing you can do right after purchasing your domain name. This concept will not only give you the time to develop your real project but also help you popularize it and build up your social network following list or email newsletter subscribers, but also prepare the crowd for what is coming.
If you are an OpenCart user just starting your project and you like the idea of a Coming soon page, make sure to checkout this extension, which will help you build one in no time
Throwing in a Coming soon page is probably the best thing you can do right after purchasing your domain name. This concept will not only give you the time to develop your real project but also help you popularize it and build up your social network following list or email newsletter subscribers, but also prepare the crowd for what is coming.
If you are an OpenCart user just starting your project and you like the idea of a Coming soon page, make sure to checkout this extension, which will help you build one in no time
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